The Return of the Real Tree: Millennials Drive Revival, but Disposal is Key to Greener Holidays
The tradition, dating back to 1800s German influence, is seeing a revival: a 2019 survey found millennials 82% more likely than Baby Boomers to buy a real Christmas tree. However, consumers must understand the trade-off: a plastic tree has an initial carbon cost ten times higher than a real one, but the real tree’s advantage is lost if it ends up in a landfill.





