City Bank PLC and Gold’s Gym Bangladesh Partner to Drive Wellness Accessibility

DHAKA : In a move to integrate financial flexibility with the growing wellness industry, City Bank PLC and Gold’s Gym Bangladesh have signed two comprehensive strategic partnership agreements. The collaboration focuses on leveraging financial technology to make premium fitness services more accessible through credit-based incentives.

The partnership centers on the introduction of 0% Interest EMI facilities for City Bank cardholders. This financial product allows consumers to purchase long-term gym memberships without the burden of upfront capital expenditure.

3, 6, and 12-month installments.

Applicable to all qualifying City Bank credit cards.

Valid across all Gold’s Gym membership tiers.

City Bank continues to expand its “Lifestyle” portfolio, particularly for its American Express segment. Under the new agreement, Amex cardholders gain access to flat discounts and value-added services such as professional nutritional consultations and personalized diet programming—services that typically carry a premium price tag.

The agreements were signed by Capt Shaikh Ehsan Reza (retd), Deputy Managing Director of Bashundhara City Development Ltd, alongside senior executives from City Bank PLC.

“We are delighted to partner with a leading financial institution like City Bank,” said Capt Reza. “This synergy is a win-win for both organizations as we work toward the shared goal of promoting a healthy lifestyle across the country.”

As the fitness industry in Bangladesh matures, such partnerships between banks and premium service providers are expected to drive higher retention rates and attract a younger, finance-conscious demographic. Gold’s Gym indicated that this is part of a broader strategy to build a “health-first” ecosystem in Bangladesh through cross-sector collaboration.