Kim Kardashian’s ‘All’s Fair’ Becomes Hulu’s Biggest Hit in 3 Years

The reviews are in, and while Hollywood critics have labeled Ryan Murphy’s All’s Fair an “unmitigated disaster,” the audience has spoken. According to data from Deadline, the legal drama delivered 3.2 million views in its first three days, marking Hulu’s biggest original series debut in three years.

Kardashian’s character goes through a messy divorce with her on-screen husband, Chase Grant.

Kim Kardashian, who stars as Allura Grant, isn’t letting the negative reviews dampen her spirits. Reflecting on her transition from reality TV to scripted drama, Kardashian noted the shift in pressure.

“Doing a scripted show is more pressure. There’s definitely a judging meter of ‘you can act’ and ‘you are a bad actress,’” she shared on The Kardashians. “But you’ve got to take risks to get there.”

The cast of All’s Fair at the show’s premiere in Paris.

The role of Allura Grant—a fierce divorce lawyer—strikes a personal chord for the mogul. Kardashian has been on a six-year law journey in real life. While she recently revealed she failed the California bar exam for the second time, she remains undeterred.

“I’m still all in until I pass,” she posted to Instagram. “Falling short isn’t failure—it’s fuel.”

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While the script has been panned, the fashion has been universally praised. The “wedding” photos released this week showcase the high-camp, high-fashion aesthetic that has kept 7 billion social media impressions swirling around the show. As All’s Fair wraps its first season, the “Kim K effect” remains a dominant force in the streaming landscape.